This'll Show Abercrombie & Fitch
In response to Abercrombie & Fitch CEO Mike Jeffries not wanting “not so cool” kids or women who wear size large to wear his company’s clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.Yeahhhh… I have some serious issues with this #FitchtheHomeless thing. I get the idea: stick it to Abercrombie! But the method for sticking it is to say, “You want cool people to wear your clothes, so HAHAHA look at all the gross and uncool homeless people wearing them!” That’s the message you’re trying to send with this, right? That is exploitation. I am pro-giving clothes to the homeless and pro-telling Abercrombie to shove it, but this particular combination is flat-out wrong.
Instead, start giving Abercrombie clothes to the parents of teenagers. Kids are one polo-shirt-wearing soccer mom away from never going near that stank store ever again.
